Learn More About Properly
Our first customer’s home in Calgary, AB in July 2018.
Canada’s real estate revolution
In 2018, we set out to radically simplify life’s most important transaction. Whether buying, selling, or both, we believe Canadians should have a hassle-free, fair, and modern solution available.
Whether you’re a first-time buyer growing your family or an empty-nester looking for a cozier home, we help you move on to whatever is next.
Properly currently operates in the Greater Toronto Area. We’re proud that our customers rate us amongst the world’s top brands. That’s why we’re working hard to expand to every Canadian city.
Meet our leadership
CEO & Co-founder
“Coming from a family passionate about real estate, it’s a joy to bring Properly to Canadians.”
Anshul brings experience from venture capital with FJ Labs, the Canadian Pension Plan Investment Board, Merrill Lynch, and degrees from Columbia Business School and Western University.
COO & Co-founder
Sheldon launched UberX in Canada, is a former Monitor Group consultant, and holds a commerce degree from Queen’s University.
CTO & Co-founder
Craig brings the technology experience needed to help make Properly’s home valuation computer model Canada’s best. Coming out of the University of Waterloo, he helped build BlackBerry Messenger, Relay, VarageSale, and Desire2Learn.
Jess van Rooyen
Jess managed multiple brands at Unilever before launching Uber Eats across Canada. She is a Queen’s University Commerce grad.