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SEO Manager

Product Management - Toronto or Remote

Properly is looking for an enthusiastic and data-driven SEO Manager to join its growth-focused team to help drive execution and analysis for organic search engine optimization efforts for Properly. As a member of Properly’s product team, you will be responsible for helping drive Properly’s SEO growth in a fast-paced, data-driven environment. As part of the growth leadership team, you will influence the overall SEO strategy, help set team goals, and contribute to our team culture.

At Properly, you will be able to begin laying the foundation for SEO like nowhere else. Do you have theories on how to perform SEO differently than the wider community while still accomplishing the basics around site speed, keyword optimization, etc? Do you have a deep understanding of best practices, but don’t let those limit you in how to hypercharge organic traffic for our business? Are you a passionate, driven individual looking to join a high energy, hyper growth organization changing the face of real estate in Canada? Let’s talk!

About Properly:

At Properly, we are on a mission to make real estate customer-centric. We envision a future in which real estate transactions involve dramatically less friction and surprising simplicity and where Properly is the first choice of all Canadians throughout the entire experience of buying, selling and owning a home. Check out our CEO’s note (https://bit.ly/Properlynorms) on the culture we are trying to craft at Properly. Properly is headquartered in Toronto. We have a foundation of experienced operators on our team (Uber, Wealthsimple, Bench, Tophat, Wave, Shopify, Ritual, Blackberry, Bain). 

We have raised $160 million in funding from investors like Bain Capital Ventures, Intact Ventures, FJ Labs, Prudence, Golden Ventures, AlleyCorp (Kevin Ryan), Silicon Valley Bank and many prominent angel investors including Mike Katchen (co-founder and CEO of Wealthsimple), Spencer Rascoff (co-founder and former CEO of Zillow), and Eric Wu (co-founder and CEO of Opendoor).

We are a company that values and celebrates diverse experiences and perspectives because they make our team more successful. 

What you will do:

  • Be the strategic leader and owner for SEO efforts across all of our web properties
  • Identify and execute on new opportunities for improving organic search rankings and traffic
  • Consult with marketing and build an SEO content strategy for Properly brand 
  • Lead keyword research in coordination with various teams on their business objectives to optimize existing content and uncover new opportunities
  • Drive SEO agenda focusing on both the technical and content optimization programs
  • Have end to end ownership over the SEO program, as part of our growth cross-functional team, including: developing strategy, identifying opportunities, reporting, optimization, roadmap planning, research, and more
  • Lead complex cross-functional SEO content development and web optimization projects
  • Regularly perform thorough keywords research and analysis to inform our strategy and identify opportunities
  • Create a rubric to evaluate the business among core success metrics for core SEO pillars of content, technical, and partner links
  • Monitor and report on SEO metrics including indexation, link growth, rankings, traffic, and conversion
  • Troubleshooting challenges like organic traffic declines, search console errors, and other SEO risks as they surface
  • Partner with our analytics teams to build out our system of reporting and analyzing organic traffic, site health, rankings, Googlebot crawls, and backlinks to monitor performance and identify areas of opportunity
  • Closely track industry-wide changes, search news, and competition in order to educate the organization and provide proactive recommendations
  • Perform full SEO audits and analysis (site architecture & performance, content, backlinks, etc) and provide recommendations to improve rankings
  • Contribute SEO expertise to the overall website strategy and collaborate with teammates to build new pages that drive relevant traffic by meeting search intent

What we are looking for:

  • Proven track record of SEO & organic growth success in-house at a high growth direct response B2C start-up (Proptech or Fintech is a plus)
  • Experience building high-performing SEO sites from scratch, and scaling them over time
  • Significant experience in SEO, including technical SEO, local SEO and product-led SEO
  • Experience working with Product, Engineering and Marketing teams on SEO strategy and implementation
  • Experience managing or bringing content strategies to life that drive results for the company
  • You have a technical understanding of how to effectively optimize your content for Search (i.e. indexability, meta tags, on-page performance, optimizing for rich/featured snippets, and more)
  • Highly analytical approach to driving digital customer acquisition
  • Familiarity with relevant SEO, experimentation and web analytics tools (e.g. Google Analytics, Google Search Console, Segment, Amplitude, SEMRush, Ahrefs, etc)
  • Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency
  • Self-motivated, independent, and proactive; demonstrated creative and critical thinking capabilities; can quickly (real-time) triage, prioritize, and partner across high velocity cross-functional teams
  • Outstanding communication and presentation abilities, written and verbal
  • Innate drive to improve how things work, ability to drive improvements for team quality, performance, agility, or efficiency

At Properly, you'll have: 

  • Competitive cash and equity compensation
  • Unlimited vacation days and a flexible work day; we care about outcomes over schedule
  • Team events and social activities 
  • Top of market maternal and paternal leave
  • Attractive healthcare benefits for you and your family starting day one
  • Personal development budget; we support our team members' growth
  • WFH stipend; in addition to the essentials including monitor, laptop, accessories
  • Employee discount on Properly’s services