A different kind of real estate company


We’re on a mission to make real estate customer-centric

At Properly, we believe in creating a future in which Canadians can buy or sell a home with dramatically less friction, and surprising simplicity.

Buying or selling a home should be a celebrated milestone, but too often instead it's stressful, risky, and expensive. We pair top talent, innovation, and technology to transform the buying and selling experience, from dreaming about buying a new home, to closing the sale, and everything in between. Properly currently operates in the Greater Toronto Area, and Greater Vancouver Area. We’ll soon be expanding across Canada.

2018
Year founded
$160M+
Investment secured
85
Net promoter score (NPS)

Meet our leadership team

Anshul Ruparell

CEO & Co-Founder

Anshul has experience launching and building innovative companies, including Poncho, Merlin, and Managed by Q (each of which were acquired). Previously, he held roles in venture capital, private equity, and investment banking at FJ Labs, CPPIB, and Merrill Lynch.

Craig Dunk

CTO & Co-Founder

Craig leads Properly’s team of engineers in creating digital platforms and tools that make buying and selling simpler. Before co-founding Properly, Craig co-created BlackBerry Messenger and Relay as one of the first 50 employees at Research in Motion, and was a senior leader at VarageSale and Desire2Learn.

Sheldon McCormick

COO & Co-Founder

Sheldon leads the teams delivering Properly’s services to customers, including Pricing, Real Estate, Brokerage Operations and Sales. Prior to co-founding Properly, Sheldon launched UberX in Canada and was the General Manager for Uber in Ontario. Previously, Sheldon was a management consultant at Monitor Group.

Jess van Rooyen

VP of Marketing

Jess oversees marketing and growth at Properly. Prior to joining Properly, Jess was the Head of Marketing at Uber Eats where she led the launch of Eats across Canada and oversaw brand campaigns across the U.S. and Canada. Previously, Jess managed a $100M+ portfolio of brands across personal care and food at Unilever.

Lindsay Rutledge

VP of Strategy

Lindsay leads Properly’s strategy and supports the incubation of new ideas. Previously, Lindsay was a Director of Operations and Strategy at OMERS Private Equity where she partnered with companies to define and execute their strategies. Prior to that, she was VP of Product and Strategy at Bench and a Manager at Bain & Company. She holds an MBA from Kellogg School of Management and an HBA from Western University.

Lyse Cornelius-Biggs

VP of People

Lyse leads our People Team and strategy. Before Properly, Lyse was the VP of Talent Enablement at Varicent, where she led the strategic design of people programs supporting 400% hyper-growth in under two years. Her work in creating a continuous feedback and growth culture to improve employee engagement and well-being was recognized by the 2021 Linkedin Talent Awards.

Rhianna Brancato

VP of Finance

Rhianna leads finance, accounting, and capital markets. Before joining Properly she was the Group Controller at SLANG Worldwide Inc. where she assisted with the compliance process for the company’s IPO. Rhianna later took on the role of CFO at Agripharm Corp., one of SLANG’s equity investments. Previously, Rhianna was a manager at Ernst & Young.

Meet our newest partners

Drew & Jonathan Scott

Drew and Jonathan aren’t just Properly spokespeople — they’re part of our team.

As partners and investors, Jonathan and Drew are lending their combined decades of expertise to change the real estate game in Canada forever. And they’re here to make sure that your next move is done the modern way. The stress-free way. The Properly way.

Learn about our partnership

Property Brothers
We always knew there had to be a better way for people to buy and sell real estate in Canada, and with Properly, there finally is.

We're backed by leading investors

Bain Capital Ventures
Prudence
FJ Labs
Intact
FCT
Golden Ventures
Alley Corp
Max Ventures
1984.vc

Looking to connect with us?

Press Inquiries

Press inquiries to our media team.

press@properly.ca
Customer Support

General questions about how Properly works.

support@properly.ca
(647) 372-5188
Brokerage Deal Processing and Conveyancing

Our brokerage team is here to help you.

admin@properlyhomes.ca
(647) 372-5110