Be free to buy the home you want today.

Even if you haven’t listed your current home yet.

An end-to-end real estate service that unlocks up to $1.5M of your home’s equity

Elderly couple in kitchen

Step 1

Determine your purchasing power

If your home qualifies, we’ll calculate your home’s estimated selling price and guide you to set a budget for your new home.

To determine your estimated selling price, our expert pricing team will use our AI computer model based on 200,000+ actual sold homes, nearby comparables, and detailed market analyses.

Couple touring a home with an agent

Step 2

Tour homes to find one you love

The excitement begins! Tour homes feeling free to make an offer on one you love. One of our experienced local Real Estate Agents (REALTORS®) will recommend personalized listings, schedule showings, and negotiate your winning offer.

Couple meeting with an agent in office

Step 3

Buy your new home with unlocked equity

Using our guaranteed backup offer, we’ll work with your bank to use the equity in your home and secure financing for your next home. Then you’re ready to buy your new home and move in!

If needed, we can introduce you to our mortgage partner, a Canadian Big 5 Bank, for you to lock in a preferred rate and expedite your mortgage approval.

Modern interior of a loft space

Step 4

Properly lists your old home on market

After you’ve moved out of your old home, it’s time for us to sell it on the market! Cleaning, staging, handyperson services, and marketing are included to make your home look its best and attract buyers. You’re free to set the listing price, empowered with our advice.

We’ll pay your current home’s mortgage while it is listed. Never pay two mortgages at the same time.

Family with cildren standing outside a house

Step 5

Sell your home for top dollar – guaranteed

Start getting offers on your home and choose the highest one from potential buyers.

9 out of 10 homes sell on the market within 90 days. If your home doesn’t sell, we'll buy it directly from you at the guaranteed backup offer price.

Upon the sale of your home, we’ll use the funds received to pay off your existing mortgage and Properly’s 5% commission.

Buy your next home with the equity from your current home

Equity unlocked with Properly

Illustration of house with dollar sign
Up to$1.5M

We use our automated valuation model (AVM) to determine the estimated selling price of your home and the equity we can unlock for you.

Home sale price

Illustration of home listing sign
Best offer

We get you top dollar for your home by listing and selling it on the market. This includes professional photography, staging, and handyperson services.


Illustration of documents with a pen

Pay the same as you would a traditional agent – but get so much more.
No other fees.

How the math works

Properly backup offer

Up to $1.5M$1,500,000

Existing mortgage


Unlocked equity


Down payment on your new home


Price of new home


New mortgage

Staged interior

Properly allows you to skip the hassle of living through the listing process of your home

Skip weeks of prep work, cleaning, and vacating your home for showings

Avoid living in your home during COVID-19 while potential buyers are visiting your home

Professional staging and furniture from Properly will make your home look its best for potential buyers

Work with our in-house, full service Real Estate Agents (REALTORS®)

  • Top-rated - We go above and beyond to make your Properly experience amazing.

  • Honest - Making our customers happy makes us happy. We will always make recommendations in your best interest, not ours.

  • Data-driven - We’ve created innovative technology to help you make informed, data-driven decisions and get the most out of your sale.

Headshots of Properly agents

What people are saying

"Sell your home without having to let prospective buyers roam your corridors by getting a guaranteed price that lets you shop for and move into a new house."

Financial Post

"...a new way to substantially reduce the risk in the buying and selling process"

BNN Bloomberg

"They’ll even pay your existing mortgage for you in the meantime (yes, you read that correctly)"

Toronto Storeys

"Properly will allow its clients to confidently and seamlessly purchase and move into a new home before they even list their old one."


"Properly gave me the exact amount a realtor had suggested we list the home for."

"Our house was sold totally stress free. Their offer was very competitive with no hidden fees. Very straight forward."

Unlock your home’s equity

Request a guaranteed backup offer to move fast on your next home